Social Media Day sounds fun in theory. In reality? It’s controlled chaos—especially when you’re doing it by yourself , in another country , with 30 professional athletes , and a very tight clock. This past November, I handled Media Day for my professional lacrosse team, the Georgia Swarm , in Hamilton, Canada . Photos, videos, planning, execution—everything. No extra hands. No margin for error. Just a plan, a camera bag, and a lot of trust in prep work. Here’s what it’s reall

Hello! I'm Allison, a creative media professional specializing in digital and sports media. Whether on the sidelines or behind the...

Being there reminded me of why I love working in sports. It’s not just about the wins or stats. It’s about people. Community. Culture. Legacy.

Most people don’t even know they exist? Let me introduce you to the Georgia Swarm — Atlanta’s professional box lacrosse team.